What do consumers really want? To answer that question in health care, we might want to look at leaders in other industries that have developed great reputations with consumers.
This past Sunday’s New York Times Magazine had a cover story about Toyota and how that company–now with a market capitalization of $240 billion, which is greater [...]
Archive for February, 2007
Truly Understanding Consumers’ Needs…Some Lessons in “Genchi Genbutsu”
February 21, 2007MyHealth, Circa 2007…More Questions & Responses…
February 8, 2007Following up on Tuesday’s posting, another question that came up a few times in our webcast, “MyHealth, Circa 2007: Consumer Needs and Market Responses in eHealth,” related to consumer privacy concerns.
I believe three things about privacy and security related to online personal health information (PHI).
Every provider, system, Web site or other entity that collects consumers’ [...]
MyHealth, Circa 2007: Consumer Needs and Market Responses in eHealth
February 6, 2007We held a public webcast on this topic today. Susannah Fox, Associate Director of the Pew Internet Project, not only shared valuable insights but also some of Pew’s as-yet-unpublished data. The presentations and the audio recording from both of our presentations will be available on our Web site in the near future.
We had nearly 100 unique [...]
Response to NYT Jane Brody Column on Understanding Doctors’ Communication
February 6, 2007Although the New York Times took a pass on my letter in response to a Jane Brody column January 30 (http://www.nytimes.com/2007/01/30/health/30brody.html?ex=1170910800&en=c1237335b6037a06&ei=5070), I thought others might be interested…
To complement the expert suggestions in “The Importance of Knowing What the Doctor Is Talking About” (January 30, 2007), keep in mind that most people are “patients” in the [...]
